OK, so "Then and Now — Advise to Entrepreneurs". All right, so just remember back then, back then is 1997-1998. Now is now. OK, so this is the difference in advice to entrepreneurs. Back then, the foundation of most entrepreneurs was cleverness. Cleverness, meaning, "Oh, let’s see...
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Guy Kawasaki, Managing Director of Garage Technology Ventures, provides a description of Garage Technology Ventures and their services. These include: mergers & acquisitions, investment banking, and venture capitalism. He also describes what Garage Technology Ventures looks for in startups.
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The business model today is very differ...
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The business model today is very different than it was before and during the boom, says Kawasaki. In order to write the best business plan possible, follow Kawasaki’s steps: specificity, simplicity, and ask women. He believes that woman don't possess the killer gene that is inherent in men, and ...
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Yes it’s very difficult to raise money ...
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Yes it’s very difficult to raise money and so the probability is you won't raise money so in some sense, people may never raise money and they'll bootstrap forever. However I think the attitude of bootstrapping, that you don't buy $800-chairs, that you don't run Super Bowl Commercials, is someth...
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Kawasaki thinks that companies like Nor...
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Kawasaki thinks that companies like Nordstrom, Audi, and Nike make the world a better place. His advice: don’t start a business because you think that's what's hot. You should study and do what you love, he says. He can't promise you that the money will come, he does promise that if you start a ...
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The top ten laws of venture capitalists...
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The top ten laws of venture capitalists. So the first thing I want to communicate to you is that I always use the top ten format. And may I pass on a bit of knowledge to you. I’ve settled on always using the top ten format because I have seen so many speakers. And I have to tell you, throughout ...
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Making pitches is a way of life for an ...
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Making pitches is a way of life for an entrepreneur. Kawasaki provides his tips for ensuring each pitch is better than the last. His 10/20/30 rule for PowerPoint slides is essential.
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The ninth thing is to lower barriers to...
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The ninth thing is to lower barriers to adoption. Here are the cases where you’ve created the world's greatest mousetrap, the nuclear power mousetrap. You kill mice better than anybody in the history of mankind. Mouse goes in there, there's a little explosion, a little mushroom cloud and the mou...
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Kawasaki talks about marketing and prod...
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Kawasaki talks about marketing and product design simplified. Kawasaki explains why this theory is all an entrepreneur will need to know about marketing. A simple chart illustrates his point - how to be the creator of a unique product or service and is valuable to a customer.
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What does Silicon Valley 4.0 look like?...
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What does Silicon Valley 4.0 look like? Kawasaki does not consider himself a visionary, but he does see changes in the future. For example, he believes everything will be wireless and have an IP address.
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There are typical ways to approach sale...
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There are typical ways to approach sales, but Kawasaki has three other ideas. These include the unintended users, allowing test drives, and the suck down theory - chances are the CEO is not going to be the one buying your product, but rather the people at lower levels.
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